By organizing a nationwide contest, MAJESTY encourages its customers not to throw away skis that are no longer suitable for use but to hand them over to artists and designers for reuse through the brand. Such solutions make it possible to combine design with usability and show how to implement the circular approach to products in practice. Each of us, both companies and individual consumers, should think holistically in order to reduce the environmental impact of objects that surround us at every stage of their life.